Universal Parks

Following Universal Parks’ 2025 digital brand evolution, I developed high-impact marketing assets to support the brand's post-launch momentum. My work focused on two critical Q4 pillars: driving retail conversion through high-traffic Black Friday campaigns and building visual marketing to support the Epic Universe product collection. By leveraging the newly established design system, I created cohesive digital graphics that balanced promotional urgency with the premium, immersive aesthetic of the Universal Parks brand.